In today’s world, it is very evident that content is the king. Right from SMEs to MNCs, content plays an important role in every organization. Since content brings out the company’s actual face and helps them reach out to customers, maximum marketers utilize content marketing in their marketing strategy.
If you are already doing content marketing, you must be well aware of the benefits it has on offer for your brand. If you aren’t aware of it yet, it’s time to start knowing things.
No marketing tool can indeed replace a firm strategy or brilliant human brain, but having a stack of such tools will help you ease a bit. Content marketing tools help you in getting the job done in an easier, better, and more efficient manner. There are hundreds and hundreds of content marketing tools that are available in the market. Some of them are free-of-cost or cheap, and some are expensive.
Nonetheless, there is always a tool that can help you at every step, be it creativity on content topics or promotion of the products and services. The best marketing tip has been using videos so converting your image to video, as in a slide show! But that can’t be the only tip.
If you are looking for some content marketing tool that can resonate with your offerings without burning a hole in your pocket, then here is a list of them.
HubSpot is a package that offers powerful and popular content marketing tools, most of which are free-of-cost. Some of the extensively used tools of HubSpot include a powerful form builder, live chat and chatbots, WordPress plugins, and many more.
Apart from these free tools, if you wish to see good growth in your organization, then there is another tool named as CMS. HubSpot offers CMS, which is another powerful tool. This package is one of the most powerful platforms that allows the user to centralize everything on a CRM. In doing so, the user also gets the chance to easily access all the strategies and other data in one place.
One of the most commonly used CMS in the world is WordPress. According to a survey, it was estimated that WordPress powers almost 30% of the entire internet. Equipped with a lot of interesting features, this powerful tool package has been empowering several big and small organizations and individuals.
WordPress is a very good and easy to use platform for beginners and professionals. Many reputed websites use these platforms to build their online presence. Broadly, WordPress has been defined as an open-source CMS that powers a user to host and build many websites for their business. If you are looking for an online presence of your service or product, then this is the tool you would want to use.
Are you well aware of all the latest developments that are taking place in your industry? Are you aware of the kind of content that is trending in your market? A wise person always keeps an eye on its competition; are you doing the same? Do you know what kind of content your competitors are writing? To level the playground, you can rely on BuzzSumo. This is a platform that analyzes the market for you. It helps the user access the topics they should write on and find influencers in your respected industry to market your content.
BuzzSumo has a ‘content insights’ feature where it assembles all the vital information to understand the niche of content shared the most. What flair should your content have before it goes live on your social media channels? You get content alerts, a summary and analysis of your competitor’s moves, and much more.
As the name suggests, Evernote is a tool that helps the user to capture vital information from the market, organize all your data, and then share your notes. If you are one of those who cannot keep their content organized, then this tool is just the thing you want. Evernote is available across devices, and its compatibility makes it the first choice for many. It is a wonderful place to make your notes and save it for later use. For more information, you can always search things on imagetovideo.com.
One of the best ways to know your strengths and weaknesses is to keep a track, right? Similarly, knowing the best and most effective content marketing strategy is something that will give you an edge over others in the competition. MonsterInsights is a tool that helps you in tracking your data and prepares an output post-analysis. Another benefit of using MonsterInsights is that it can be directly connected to your WordPress platform, after which you can check the metrics and KPIs of your content. Once you get the statistical data of your content performance, you can brainstorm and mold your future content likewise.
Irrespective of the fact that your target audience is offline or online, it is very important to create and use a sales funnel for your organization. Apart from preparing useful stats, it also helps in understanding the gap that your content is having. A sales funnel shows the complete journey of a person from being a potential customer to getting converted into a lead and, at last, becoming sales.
For every business to become big, an important factor to consider is having the inverted funnel for your employees to understand the entire concept of lead conversion. Once that’s done, your content marketing strategies will start to make more sense.
Though there are many other content marketing tools in the market, these six are the best amongst them. Due to their usability and ease, these tools are being extensively used and adopted by many users worldwide. If you are facing any issue in content marketing, you can rely on any of these tools. They have been powering and helping many brands for a long time now.